Privacy Policy

Effective Date: September 6, 2026
Last Updated: September 6, 2026

Little Moth & Moon respects your privacy and is committed to handling personal information with care, clarity, and restraint. This Privacy Policy explains how information is collected, used, disclosed, retained, and protected when you visit littlemothandmoon.com, purchase a product, join our email list, contact us, interact with our social media pages, or otherwise use our services.

Little Moth & Moon is a brand operated by Northside Marketing Inc., a Texas corporation. In this Privacy Policy, “Little Moth & Moon,” “we,” “us,” and “our” refer to Little Moth & Moon and Northside Marketing Inc. This Privacy Policy applies to the Little Moth & Moon website, online shop, digital products, email communications, and related services that link to this Policy.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the website or submit personal information to us.

1. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us.

Information You Provide

This may include:

Your name.
Your email address.
Your billing address and other information needed to complete a purchase.
Account information, if customer accounts are enabled.
Information included in a contact form, customer service request, survey, review, or other message.
Your email marketing preferences.
Any information you voluntarily provide in a journal prompt response, tarot related inquiry, testimonial, or other submission.

Please do not send sensitive personal information through a contact form, email, review, or social media message. Our products are designed for personal reflection and entertainment and are not intended to collect medical, mental health, financial account, government identification, biometric, or similarly sensitive information.

Purchase and Transaction Information

When you make a purchase, we may receive information about the product purchased, order date, transaction amount, payment status, discount used, download activity, and related customer service history.

Payments are processed by third party payment providers. We do not intentionally store complete credit card numbers or card security codes on our own servers. Payment providers process payment information under their own privacy policies and security practices.

Information Collected Automatically

When you visit the website, certain information may be collected automatically through cookies, pixels, server logs, analytics tools, and similar technologies. This information may include:

Internet Protocol address.
Browser type and device type.
Operating system.
Referring website or source.
Pages viewed and links selected.
Date, time, and approximate duration of a visit.
General geographic location derived from an Internet Protocol address.
Shopping cart, checkout, and digital download activity.
Interactions with emails or advertisements, where permitted by law.

Information From Third Parties

We may receive information from service providers and platforms that help us operate the business, such as our website host, ecommerce platform, payment processor, email marketing provider, analytics provider, social media platforms, fraud prevention providers, and customer support tools.

If you interact with Little Moth & Moon through Instagram, Facebook, or another third party platform, that platform may collect and process information under its own privacy policy. We may receive information that you choose to make available through that platform, such as your public profile name, comments, messages, or engagement with our content.

2. How We Use Personal Information

We may use personal information to:

Operate, maintain, secure, and improve the website and online shop.
Process purchases, payments, refunds when applicable, and digital product delivery.
Create and manage customer accounts.
Respond to questions, support requests, and other communications.
Send transactional messages, such as order confirmations, download instructions, receipts, account notices, and important service updates.
Send newsletters, studio news, product announcements, educational content, and promotional offers when you have subscribed or when otherwise permitted by law.
Personalize website content and understand how visitors use the website.
Measure the performance of our website, emails, social media content, and advertising.
Detect, investigate, and prevent fraud, abuse, unauthorized access, security incidents, and violations of our policies.
Maintain business, tax, accounting, and legal records.
Enforce our Terms and Conditions, Digital Product Policy, and other agreements.
Comply with legal obligations and respond to lawful requests.
Establish, exercise, or defend legal claims.

We may also use information for another purpose disclosed to you at the time it is collected or with your consent.

3. Email Communications

If you join our email list, we may send you newsletters, studio updates, product announcements, tarot reveals, lunar reflections, and promotional messages. You may unsubscribe at any time by selecting the unsubscribe link included in a marketing email.

Unsubscribing from marketing messages will not stop transactional or service related communications that are necessary to complete a purchase, deliver a product, respond to a request, or provide important information about an account or transaction.

We may retain a limited suppression record of an unsubscribed email address so that we can honor the request and avoid sending future marketing messages to that address.

4. Cookies and Similar Technologies

Cookies are small files placed on a device to help a website function, remember preferences, understand usage, and measure performance. We may use the following types of cookies and similar technologies:

Strictly Necessary Technologies

These support essential functions such as security, shopping cart activity, checkout, account access, fraud prevention, and digital product delivery.

Preference Technologies

These remember choices such as display, language, or consent preferences.

Analytics Technologies

These help us understand traffic, visitor behavior, website performance, and how people find and use the site.

If enabled, these may help measure advertising, limit repeated advertisements, build audiences, or understand interactions with Little Moth & Moon content on platforms such as Meta. Depending on applicable law, some of these activities may be considered targeted advertising, sharing, or a sale of personal data even when no money is exchanged for the information.

You may control cookies through your browser settings and any consent tool made available on the website. Blocking certain cookies may affect website functionality. Where required by law, nonessential cookies will be used only after consent is obtained.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for legitimate business purposes:

Website hosting, domain, content delivery, security, and technical service providers.
Ecommerce, shopping cart, account, and digital delivery providers.
Payment processors and fraud prevention providers.
Email marketing and customer communication providers.
Analytics, advertising, and social media providers.
Professional advisers, including accountants, attorneys, insurers, and consultants.
Government authorities, courts, law enforcement, or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, property, or the integrity of our services.
A buyer, successor, investor, or other relevant party in connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.

Service providers may use personal information only as permitted by their agreements with us and applicable law. Some third party tools may also process information for their own purposes under their own privacy policies.

We do not sell personal information for money.

We may use analytics, advertising, or social media technologies that disclose identifiers, device information, or internet activity to third parties. Certain privacy laws may define some of these disclosures as a “sale,” “sharing,” or processing for targeted advertising.

Where applicable, you may request to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising by using the privacy controls available on the website or by contacting us through the method listed below.

We do not knowingly sell or share the personal information of children under 18.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to complete transactions, provide digital downloads, maintain business and tax records, honor communication preferences, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Retention periods vary according to the type of information, the reason it was collected, legal requirements, the sensitivity of the information, and whether continued retention is reasonably necessary. When information is no longer needed, we may delete, anonymize, or securely dispose of it.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, encrypted connections, reputable service providers, software updates, backups, and account security measures.

No website, transmission, payment system, or storage method can be guaranteed to be completely secure. You are responsible for using strong passwords, protecting your account credentials, and using caution when sending information online.

9. Your Privacy Choices and Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Confirm whether we process your personal information.
Access personal information we maintain about you.
Correct inaccurate personal information.
Request deletion of personal information.
Obtain a portable copy of certain personal information.
Opt out of targeted advertising, the sale of personal information, or certain profiling activities.
Withdraw consent when processing is based on consent.
Appeal a decision concerning a privacy request.
Receive equal service and pricing without unlawful discrimination for exercising a privacy right.

To submit a privacy request, use the contact form at littlemothandmoon.com/contact/ and write “Privacy Request” in the subject line. Please identify your state or country of residence and describe the request clearly.

We may need to verify your identity before completing a request. Verification may require confirming information already associated with your account, order, or email address. We will use verification information only to process the request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and may also verify the consumer’s identity directly.

If we deny a request, you may appeal by replying to our decision or submitting a new contact form with “Privacy Appeal” in the subject line. We will respond within the period required by applicable law.

10. Texas Privacy Rights

Texas residents may have rights under the Texas Data Privacy and Security Act, subject to its scope, exemptions, and exceptions. These rights may include access, correction, deletion, data portability, and the ability to opt out of targeted advertising, the sale of personal data, or certain profiling. Texas residents may use the request and appeal procedures described above.

11. California Privacy Notice

California residents may have additional rights under California law, depending on whether the applicable law covers our business and processing activities. These may include the rights to know, access, correct, delete, and obtain information about categories of personal information collected, sources, purposes, categories of recipients, and retention practices. California residents may also have the right to opt out of sale or sharing and to limit certain uses of sensitive personal information.

During the preceding twelve months, we may have collected the categories described in Section 1, used them for the purposes described in Section 2, and disclosed them to the categories of recipients described in Section 5. We do not knowingly use or disclose sensitive personal information for purposes that require a right to limit under California law.

We will not unlawfully discriminate against a California resident for exercising an applicable privacy right.

12. Visitors Outside the United States

Little Moth & Moon is based in Texas, United States. If you access the website from another country, your information may be transferred to, stored in, and processed in the United States and other locations where our service providers operate. Privacy protections in those locations may differ from those in your country.

Where applicable law requires a legal basis for processing, we rely on one or more of the following: performance of a contract, compliance with a legal obligation, our legitimate interests, protection of rights and security, or your consent.

13. Children’s Privacy

The website and our products are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so that we can take appropriate action.

Individuals under the age of majority in their place of residence should use the website or make purchases only with the involvement and permission of a parent or legal guardian.

14. User Content, Reviews, and Testimonials

If you submit a public review, testimonial, comment, photograph, social media tag, or other content intended for publication, the information you choose to include may become publicly available. Do not include information you want to keep private.

We will request permission before using a private customer message as a public testimonial unless the message was submitted through a feature that clearly states it may be published.

15. Third Party Websites and Services

The website may contain links to third party websites, platforms, applications, or services. We do not control and are not responsible for the privacy, security, availability, or content practices of third parties. Review the privacy policy of a third party before providing information to it.

16. Business Transfers

If Little Moth & Moon or Northside Marketing Inc. is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of business operations, personal information may be transferred as part of that transaction, subject to applicable law and reasonable confidentiality protections.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal obligations. The revised Policy will be posted on this page with an updated “Last Updated” date. Material changes may also be communicated through the website or by email when required by law.

Your continued use of the website after an updated Policy becomes effective signifies your acknowledgment of the revised Policy.

18. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

Little Moth & Moon
A brand operated by Northside Marketing Inc.
Georgetown, Texas, United States
Website: littlemothandmoon.com
Contact form: littlemothandmoon.com/contact/

Please write “Privacy Request” or “Privacy Question” in the subject line so that we can route your message appropriately.